For 3 years I paid the $299 a year for a Yahoo directory listing for one of my sites. A year or two ago I cancelled the annual payment. When going through my Analytics logs I noticed that I had a bunch of referrals from dir.yahoo.com .


I checked and there is still a listing for my homepage. I have heard some rumbling from other people that had similar experiences. The site in question would be considered a good quality site for the category it is listed in. I don’t know if the quality has an effect.


I guess that may help you answer your question “Is it worth paying $299 a year for a listing”. I often see this type of question in the forums. If you are on the fence I think this experience might help you make up your mind.